Creamy**JuicY

Every time i watch the TV, i become nervous. They interrupt our favorite TV series, movies, news, shows…to impose their ads. It’s everywhere we go…we can’t escape it…
It forbids us to get bored…it forbids us to think…Our desire doesn’t belong to us anymore: they impose their one. They defend us to desire randomly and hazardously. Our desire is the investment’s result of billions of Dollars and Euros...

Of course, i’m talking about advertisment. Advertising can be described as the most spread form of persuasion in the world. That’s why U.S. businesses spend $135 billion dollars on TV, radio, and print ads each year. About one fourth of every television hour and over 50% of most magazines and billboards consists of advertising.
All what they want is making money by all the ways to survive in this competitive business society. They are ready to sell us bulshits showing it as an “exclusive product”, “scientific breakthrough” or “miraculous cure”. Most of the time they are fooling us, playing on our 5 senses: the sight by variating the colors and using sexy persons (the “before” and “after” is modified my photoshop software), the hearing by using emotionnal music background, nice sexy voices, special effects ect...

Misleading advertising is spreading more and more. People are getting trapped, because the marketing stategies and tactics are getting developped, because the ways to convince us to buy this or that product are getting stronger and because simply people follow blindly their inconsciousness which was already covered by the dust of the advertisment’s effect.

I can’t list how many product has been shown as “amazing’ and “revolutional” while it was a simple “lie”. I can’t list all the complaning list of people who have been victims of misleading advertising, starting from famous companies like “Dior”, “L’Oreal”...reaching the new born chineese firms.

Wake up people, don’t believe whatever u see, whatever u read or whatever u hear. The expensive cost doesn’t reflect the “good quality”, the good testimonials don’t translate the “effectiveness of the product”, the fat free label won’t make you thin and the antiwinkle won’t make you look younger.

I’m not against Marketing, i’m against its dishonesty.

It all started on one disastrous day. First she lost the person she loved, then came her accident.
I was looking at her face...she was pale and tired. Some scars around her eyes and front... Taking cigarette after cigarette and aking for more black coffee. The bottom has fallen out of her world and she, so calm, so poised, found herself at a loss.

The weather was amazing...everybody was walking, jogging, sitting in a cafe. I was looking around us...everybody was smiling and laughing exept her. She wasn’t talkative “to make her bag empty”... i was pushing her to talk and to evacuate the pressure she is hiding, but it didn’t work. We gave the tips to the waiter and left the cafe. I was thinking how can i break that silence and that sad ambiance. She asked me to drive her home...but i didn’t listen to her. I convinced her to enjoy the sun for the few hours left. I know perfectly that the sun didn’t work and won’t work for her, that’s why i stoped my car in front of theatre to check if there is something interesting around there...she was little upset, telling me she is not in the mood for movies. I didn’t listen to her, i paid two tickets for the next show...we had to wait 30 min more. Meanwhile we bought popcorn and coke and looked around the movies posters...
The movie i picked was extremely funny...i did it on purpose to bring her some smiles.
During the projection of the film, i couldn’t believe my eyes and my ears...she was transformed into another person...even she was shocked with the popcorn because of laughing...i noticed some tears in her eyes...that’s because of the crazy laughters we had.
We spent 2 hours non-stop laughing. When we went out of the theatre, i saw sparkles in her eyes, sparkles of joy, of life, of relaxion... her big beautiful smile took a remarkable place on her face. Inconsciousely, she was talking more about everything and nothing at the same time. We turned the music on and loud in my car. I was singing with “Alanis Morissette” ...and she followed me, secretly in the beggining then when i started dancing with my head and hands, she increased her voice.

I felt satisfaction when i saw her in another state 180 degree different than when i first met her today. I felt happy to heal some of her pain by a simple method...all that thanks to some laughters. It costs nothing... it is free, valuable and 100% efficient.
If you want to help someone feeling in blue or if you want to help yourself, bring the funniest person around you or watch a comedy...believe me it works!

Bright, dull, smart, stupid, fool, clever, slow, smart...bla bla bla...

Well, today i met with a very old classmate who attended the same elementray school i did. i went back in the time...14 years back; i remmembed that white cute boy sitting besides me, he was sooo shy and not talkative at all. We used to call him “the danky”. There is a reason for that : when the teacher asked him once “Which animal gives us milk?” he was blocked for a while then, with a little pressure he answered: “The mouse”. Since that day, he was pointed as the most stupid guy on earth. He quit elementary school at the age of 10. It was painful for us to see people at young age staying at home without doing anything...for us we call it “Failure”.

Time passed, i graduated from high school with A and attended my engineering school. The difference between me and him is that he was naturally an engineer without attending any school or college. Yes, i thought that i was smart and successful because at the age of 8 i could know which animal gives us the milk, because i graduated with A and because i’m following engineering career. For me that was the intelligence.

Today i discovered that intelligence can’t be measured by how many diploma you get, how many years you studied and how much IQ u got. Today, i learnt that being intelligent is to know what to do, when u don’t know what to do. That boy was lost when he got out of school, but he knew how to develop his hidden skills to overcome the surname of “Danky”.
Now, he has his own store to fix computers. His business is very successful. He was talented for computer repairing and meanwhile working half time with a company...very well know brand. Thanks to that natural given talent, he was able to build his private house, buying more than a car, and offering himself a nice vacation every year. While me, supposing to be smarter than him, i’m still stuggling; and worse yet, many years left to achieve what he did in few years...
It is evident to know that “cow gives the milk” at the age of 8. But it is not enough to consider that person smarter than the one who said “the mouse does”. Is intelligence a property of the brain, a characteristic of behavior, or a set of knowledge and skills?

I don’t smoke. But today, i felt a need to. The weather was extremely nice, i was just looking through the window and smoking a cigarette. I turned the music loud...very loud. Listening to some lyrics telling “Some poeple live for the fortune, some people live just for the pain, some people live for the power...some poeple live just to play the game...”.

I whispered then to the cigarette: i’m here...you are there. Here is morning, somewhere is night. Some poeple are working, while others are sleeping. I’m bored, some poeple are having fun. Some people are crying, while other are laughing. I’m tired, others may be excited. I’m at home, some are homeless. I’m in good health, others are disabled. Some of you may have birthday party, others may have funeral. Some of you are flying in the sky on a plane, others are underground, in a subway. U may be stuck in traffic, others may be speeding on highway. Some of you may be making love, others may dream and make fantasy of it. Some of you may be singing, while others are just listening. I may be writing, while some are just reading. Some poeple are living in war, others are enjoying peace. Some may be naked, others may be dressed.

The cigarette was about to finish while the list has been too long yet. But it didn’t stop me to think more... in the following minutes, i displayed all the eventual situations of all people in the world right on that moment. It is strange, but weired is what make us different...

Strange world, strange life...